This year Bovisa shook with the fresh agreement stipulated between the Polihub and Tsinghua University in Beijing, which will bring a new influx of start-ups to Milan and the neighbourhood. Like last year, the hub of activity for Fuorisalone 2018 will be IN BED WITH DESIGN, from IDEAS Bit Factory and MakersHub, who transform their 1,200 m2 space into a perfectly functional hostel. This year it will host 10 themed suites connected to the Favole al Telefono exhibition, the Gastronomic History of Italy told through its brands; the M@is project, an innovative machine that can compose music to the sound of popcorn popping; the 10 cm exhibition Design a Sorpresa and the LAYERS factory with Esanogò Ceramic Division that will be 3D printing ceramic bathroom fixtures (a basin especially) all week. In short, an event that engages both emotions and needs.
Written by Luca Toscano Otto