Seletti will be presenting the first ever Design Pride during Milano Design Week: a pop parade with a procession of floats that will start from Piazzale Cadorna and parade through the 5VIE district to end in Piazza Affari with a party organised by brand Disaronno in collaboration with Studio Job. In addition to the many designers, plenty of other big names will be involved: ToiletPaper has a Jungle-style float; Gufram will be presenting P.A.T.H.S., an investigation into transport and Pepsi with a project by Fabio Novembre; Seletti will be presenting its new e-commerce while Radio Deejay will be providing the music with a DJ set from Shorty.