Choose Design Week. Choose the Fuorisalone. Choose Via Tortona, a stroll with your partner, crowded streets, turn-ups, plastic bags and beer in plastic glasses. Choose a 3-piece suite. Choose a sofa that isn’t a sofa but a seat that looks like a sofa. Choose a bed on a sofa for €250 a day. Choose eco-friendly, home sharing, sustainable design and sustenium plus. Choose fashion events. Choose private events. Choose R.S.V.P. Choose selfies. Choose a photo with the sponsor. Choose your future. Choose life. But why would I want to do a thing like that? I chose something else. And the reasons? There are no reasons. Who needs reasons when you’ve got Âme (live) + Marvin & Guy at Wall?