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Tue 04.04 2017 – Sun 09.04 2017

Brera Design District

When

Tuesday 04 April 2017 – Sunday 09 April 2017

How much

free

Now in its VIII year, the Brera Design District, known as BDD, is once more built around a theme: ‘Design is play, play is design’. This is in celebration of the great Bruno Munari (yes, here and at TDM), who made play, understood as the truly interactive method of knowledge, one of the cardinal points of his designs. The playful component of design becomes the key to interpreting the entire display curated by Paolo Casati and Cristian Confalonieri.

There will be many designers and companies exhibiting: Piero Lissoni and Raw Edges, Golran, Matteo Zorzenoni, Pedro Paulo Venon, Zanellato/Bortotto and Makoto Kawamoto.

Arianna Lelli Mami and Chiara Di Pinto of Studiopepe have created “The Visit”, an exhibition that becomes an experience. An entire apartment investigating the connections between the home and its inhabitants.

Almost 50 years after the launch of the UP5, the expandable foam armchair that recalls the curves of the female body (a real pop design must-have), Gaetano Pesce is once more investigating women. He exhibits a sculpture, oversize in true UP5 style, covered with female clothes from all over the world, both narrative and condemnation.

Migliore+Servetto curate the presentation of space&interiors, the exhibition of furniture finishings in collaboration with the official Salone.

Remembering the 90th anniversary of Cassina.

Written by Alfio Gemmellaro