It’s quite incredible, but Maria Cristina Didero, one of the most influential design curators on the scene, quite transverse and always popping up where you’d least expect her, was inspired by M¥SS KETA for this third edition of the ‘Saga Biagetti’, as she defines it, with Laura Baldessari and Alberto Biagetti. In 2015, the theme was BODYBUILDING, in 2016 NO SEX, this year it is GOD. God, of course, intended as money, he who commands today (as always). The presentation video shows Didero’s face, explaining the meaning of the event against a green background with coins raining down and winged gold ingots fluttering around her. The video then transitions into a girl with a golden bandage who would be perfectly at home in M¥SS KETA’s video for In gabbia non ci vado, alongside a golden pistol, a golden hand-grenade, golden lines of cocaine and a golden tapir.
Written by Lucia Tozzi