ASICS attiva da Garage21 la sua prima esperienza consumer in Italia durante il Salone. Protagonista la nuova GEL-Kinetic 2.0, sneaker premium ispirata agli archivi del brand e riletta in chiave Y2K. Tra changing room, talk, incontri e un sound system curato da Mateo Garcia, l’installazione firmata Nuova Group esplora il movimento in una dimensione futuristica.

ASICS is hosting its first consumer experience in Italy at Garage21 during the Salone. The spotlight is on the new GEL-Kinetic 2.0, a premium sneaker inspired by the brand’s archives and reimagined with a Y2K twist. Featuring changing rooms, talks, meetings, and a sound system curated by Mateo Garcia, the Nuova Group installation explores movement in a futuristic dimension.