Initially it was Bologna: a cozy magazines shop, vhs and international literature, from Mike Patton to Jodorowski; later it became a draft of an exhibition area. It finally took the shape of an effective gallery, in the Capital. Once it was standing on the fringe with a large obsession for morbid stuff, now it turned to mainstream pop surrealism, lowbrow and street art. A few steps from Macro it provokes its magniloquence with sunglassed rabbits and voluptous geishas.