Programma di Giovedì 22
14:30 / 02:00 @ The Black Room
RND PROMOTION presents XX RND
14:30 / 18:00 Meeting Area | Speed date sessions
14:30 / 16:00 @ Front line
+++ Italian Music Quality Festivals: ready to launch
Corrado Beldì (Novara Jazz)
Vincenzo Bellini (Locus Festival)
Stefano ‘Fiz’ Bottura (MI AMI)
Rocco Lerose (Spring Attitude)
Marco Licurgo (roBOt Festival)
Denis Longhi (jazz:re:found)
Dino Lupelli (elita Design Week Festival)
Nextones (TBC)
Giampiero Stramaccia (Dancity Festival)
È nata +++ Italian Music Quality Festivals, l’associazione che mette in rete, rappresenta e promuove i festival italiani di musica contemporanea. I membri fondatori, insieme ai festival entranti, presentano il programma, i servizi e i futuri eventi dell’associazione.
It is born +++ Italian Music Quality Festival, the organisation who links, represents and promotes italian contemporary music festivals. The founders, among with the new members, are presenting roadmap, services and future events.
16:15 / 16:45 @ Front line
Zero Interlude: The new age of media partnership
Vincenzo Bellini (Locus Festival)
Stefano ‘Fiz’ Bottura (MI AMI)
Rocco Lerose (Spring Attitude)
Marco Ligurgo (roBOt Festival)
Denis Longhi (jazz:re:found)
Dino Lupelli (elita Design Week Festival)
Ruggero Pietromarchi (Terraforma)
Giampiero Stramaccia (Dancity Festival)
I media sono cambiati negli ultimi anni grazie alla disponibilità di strumenti e tecnologie che hanno cambiato la quantità e qualità dei contenuti. Qual è il nuovo rapporto fra media e festival? Quali sono le nuove e future tipologie di racconto? Una tavola rotonda coi festival italiani per immaginare il futuro e raccontare il presente.
Media have changed in the last years thanks to the availability of tools and technologies that have changed quantity and quality of the contents. What is the new relationship between media and festivals? What are the new and future typology of storytelling? A roundtable with italian festivals to imagine the future and tell the present.
15:30 / 16:45 @ Back line
Tips and tricks: sponsorship, fundraising, crowdfunding
Matteo Colombo (AADV)
Claudio Fagnani (elita)
Fabio Simonelli (Eppela)
moderator: Michele Fei (RDS)
Gli introiti da ticketing non bastano a sostenere gli altissimi costi di un festival. Per questo i promoter dedicano parte dello staff alla ricerca di risorse private e pubbliche.
Soprattutto negli ultimi anni l’aspetto legato al fundraising è diventato un settore primario, anche grazie alle possibilità offerte dai branded content e dalle piattaforme di crowdfunding.
Ticketing income can’t cover the high costs of a festival. For this reason, promoters commit part of the staff in researching private and public resources. Especially in the last years fundraising field has become a primary one, also thanks for the possibilities offered by branded contents and crowdfunding platforms.
16:45 / 18:00 @ Back line
Tips and tricks: communicate through social media & online adv
Francesco Baschieri (Spreaker)
Marianna Ghirlanda (Google Italia)
Stefano Landi (RND Promotion)
Antonio Puglisi (roBOt Festival)
Alessandro Galleni (Equa)
moderator: Michele ‘Wad’ Caporosso (Radio Deejay)
L’ABC di come comunicare un festival attraverso i social. Non più piattaforme di comunicazione verticale, ma conversazioni aperte col pubblico e gli artisti, spesso arricchite da contenuti creati dal basso. Come investire bene in online advertising e avere un ritorno effettivo, creare hype o lanciare call to action innovative.
Let’s talk about the ABC of communicating a festival through social medias: not more vertical communication platform, but open conversations between audience and artists, often enriched by user-generated contents. Discover with our guests tips on how to invest in online advertising with an effective return, how to create hype or how to launch innovative calls to action.
17:00 / 17:30 @ Front line
30 minutes on communication and marketing
Martina Sassoli (Università degli Studi di Milano Bicocca)
Trenta minuti per capire strategie e strumenti per comunicare al meglio un festival.
Thirty minutes to understand strategies and tools for better communicating a festival.
17:30 / 18:00 @ Front line
Zero Interlude: Interview with Mauro Valenti (Arezzo Wave 30 Years History)
Origin and development of the most enduring itailian festival.
Between electronics explosions in regards institutions and diaspore around Italy.
Mauro Valenti tells “his” festival comparing himself to Andrea Amichetti, Zero’s editor, the freepress mag that always supported the musical kemesse from Tuscany.
18:00 / 20:00 @ Front line
Develop and communicate an international project
Clare Dover (Global Publicity)
Robin Ebinger (Cosmopop, Time Warp, Love Family Park, SEMF)
Sergio Ricciardone (Club to Club)
Frantz Steinbach (Kiosquorama)
Georgia Taglietti (Sonar)
moderator: Damir Ivic (Soundwall)
Come si fa creare e comunicare un brand che funzioni su scala globale, preservandone e/o adattandone l’identità? Che tipo di struttura organizzativa e modelli di business bisogna adottare per duplicare un brand internazionalmente? Ne discutiamo con alcune delle migliori case history internazionali.
How can a brand be created and communicate on global scale, preserving and/or adapting its identity? Which kind of organizative structure and business model need to be adopted for duplicating a brand internationally? We’ll talk about it with some of the best international case histories.